Because Average Sucks
The 1% Life® is a Proven, No-Gimmick Transformation Program For Men/Women 40+
Who Are Ready to Take Back Their Health, Life and Self-Confidence
Ditch the Diets and Short-Term Fixes – The 1% Life® Delivers a Customized, Sustainable Transformation for Men and Women 40+ Ready to Defy Aging and Reclaim Lasting Strength, Energy, and Health. Real Clients Are Getting Lean, Strong,, Conquering Fatigue, Joint Pain, Sugar Cravings, and More – For Good.
Live Life Exceptionally After 40!
The 1% Life® is a
Proven, No-Gimmick Transformation Program For Men/Women 40+ Who Are Ready to Take Back Their Health, Life and Self-Confidence
Ditch the Diets and Short-Term Fixes – The 1% Life® Delivers a Customized, Sustainable Transformation for Men and Women 40+ Ready to Defy Aging and Reclaim Lasting Strength, Energy, and Health. Real Clients Are Getting Lean, Strong,, Conquering Fatigue, Joint Pain, Sugar Cravings, and More – For Good.
FAT LOSS: 51+lbs IN 84 DAYS
"This has changed my life. I understand my nutrition my meals and exercises. I got out of my norm and comfort zone and completely changed my mindset"-Brian
Brian had tried it all. Gym memberships, diets, supplement programs — each promised transformation but left him feeling more frustrated and defeated. The mirror had became his enemy, a constant reminder that his body was drifting further from the man he once was. He felt that slow-decline creeping in — the aching knees, the shortness of breath, his weight gain...
He wanted to feel proud again, to be the role model for his family, to feel powerful in his own skin. But
nothing seemed to work. Everything he tried felt like it was made for guys half his age with none of his responsibilities, just another short-term fix that left him right back where he started.
Then he found The 1% Life.
It wasn’t another “quick fix” or a one-size-fits-all plan. It met him where he was, tailored to the specific needs and challenges men in their 40s face. This wasn’t about restriction or chasing impossible routines; it was about building lasting strength, health, and confidence — on his terms. Now, Brian's stronger, more energized, and finally feels like he’s taken back control of his body and life and best of all is completely self-sufficient!
FAT LOSS: 51+lbs IN 84 DAYS
"This has changed my life. I understand my nutrition my meals and exercises. I got out of my norm and comfort zone and completely changed my mindset"-Brian
Brian had tried it all. Gym memberships, diets, supplement programs — each promised transformation but left him feeling more frustrated and defeated. The mirror had became his enemy, a constant reminder that his body was drifting further from the man he once was. He felt that slow-decline creeping in — the aching knees, the shortness of breath, his weight gain...
He wanted to feel proud again, to be the role model for his family, to feel powerful in his own skin. But nothing seemed to work. Everything he tried felt like it was made for guys half his age with none of his responsibilities, just another short-term fix that left him right back where he started.
Then he found The 1% Life. It wasn’t another “quick fix” or a one-size-fits-all plan. It met him where he was, tailored to the specific needs and challenges men in their 40s face. This wasn’t about restriction or chasing impossible routines; it was about building lasting strength, health, and confidence — on his terms. Now, Brian's stronger, more energized, and finally feels like he’s taken back control of his body and life and best of all is completely self-sufficient!
DISCLAIMER: If you’re not SERIOUS about change nothing I can do will help you.
You Don't Have To Accept Mediocrity
The 1% Life Coaching Program is For Men and Women Over 40 Who Are Done Settling and Living Disappointed. This Is Your Last Stop if You’re Ready to Ditch the Excuses and Really Change. No More Half-Measures. No More Searching For Answers. This is it. GUARANTEED
DISCLAIMER: If you’re not SERIOUS about change nothing I can do will help you.
You Don't Have To Accept Mediocrity
The 1% Life Coaching Program is For Men and Women Over 40 Who Are Done Settling and Living Disappointed. This Is Your Last Stop if You’re Ready to Ditch the Excuses and Really Change. No More Half-Measures. No More Searching For Answers. This is it. GUARANTEED
VOTED: "Best Weight Loss Program"
6 Consecutive Years - Best Of Bay
I know why you’re frustrated...
Over the years you’ve tried fad diets, drops, different supplements, hired trainers, listened to “expert” advice from doctors and nothings worked
(If it had you wouldn’t still be searching).
NOW You’re starting to feel like it’s too late.
That you waited too long and this is just the way it’s going to be. You’re sick of out of shape doctors, fat lazy friends and people who say they care about you, saying “You’re not 20 anymore, this is just the way it is, you’re good enough” “You don’t need to look like that”.
They believe that you should just get used to it and accept your gut and love handles, the low energy, low libido, aches and pains the 3 p.m. crashes. That you can never look good again, because those days are gone.
I Disagree . I had a LOT of those same issues, including health problems and being 65lbs overweight at 40. Now it’s all gone and I EASILY maintain a jacked physique all year with great energy and zero health problems at 51 years old!
So can you! Here’s the truth: If you keep doing what the 99% are doing, you’ll keep getting the same, crappy results that have lead you here. Don’t you want more than mediocre. Don't you want to stop being average, fat, slow, in pain and reminiscing about the good ol’ days?
So many people think it’s downhill after 40… I’ve made more progress from 40-51 than ANY 10 year period in my life.
Why wouldn’t you want to DOMINATE the next 40-60 years of your life and have it all. Anyone who says they don’t is just lying to themselves.
I know Why you’re frustrated ...
Over the years you’ve tried fad diets, drops, different supplements, hired trainers, listened to “expert” advice from doctors and nothings worked
(If it had you wouldn’t still be searching).
NOW
You’re starting to feel like it’s too late. That you waited too long and this is just the way it’s going to be. You’re sick of out of shape doctors, fat lazy friends and people who say they care about you, saying “You’re not 20 anymore, this is just the way it is, you’re good enough” “You don’t need to look like that”.
They believe that you should just get used to it and accept your gut and love handles, the low energy, low libido, aches and pains the 3 p.m. crashes. That you can never look good again, because those days are gone.
I Disagree. I had a LOT of those same issues, including health problems and being 65lbs overweight at 40. Now it’s all gone and I EASILY maintain a jacked physique all year with great energy and zero health problems at 51 years old!
So can you! Here’s the truth: If you keep doing what the 99% are doing, you’ll keep getting the same, crappy results that have lead you here. Don’t you want more than mediocre. Don't you want to stop being average, fat, slow, in pain and reminiscing about the good ol’ days?
So many people think it’s downhill after 40… I’ve made more progress from 40-51 than ANY 10 year period in my life.
Why wouldn’t you want to DOMINATE the next 40-60 years of your life and have it all. Anyone who says they don’t is just lying to themselves.
So why hasn’t anything worked?
Generic, cookie cutter programs will never work after 40, because they’re missing WAY TOO much. They may promise the world, but without the knowledge, experience and understanding of YOUR Circumstances; the expertise in nutrition, hormones, training, ergogenic aids, bio hacks and mindset; along with their own personal experience, you’ll never get anything more than temporary results, lies, and disappointment. Not because they don’t care …because they don’t know. They couldn't help you even if they wanted to.
Here’s an example:
Has anyone ever really explained proper, detailed nutrition to you?
Not just given you generic advice, but REALLY explained things to you?
EXACTLY what foods you should be eating and why?
All calories are NOT created equal or I’d just eat cake. IT MATTERS
EXACTLY how many calories you need to consume?
Things like “1g protein per pound of bodyweight” are stupid. What if ½ my weight is FAT and I'm 6" shorter. How about goals, age, daily activity level, body type, training volume, body fat, muscle mass - IT ALL MATTERS
EXACTLY what % you need to consume
You can’t just eat ALL protein or ALL fat or ALL Carbs… so how much of each one should you be having FOR YOU and your specific goal. Most have no clue.. but I can tell you.
- IT ALL MATTERS
EXACTLY what Your Meal frequency you should be
If you get your foods, macros and calories right, can you just eat it all in 1 meal a day? 2? 4? 9? How long between meals? What about whether of not you’re hypo or hyper glycemic? Can your body actually use it the way you’re eating it? – IT ALL MATTERS
For instance; your body can't just “store” lots of extra protein to use later. If you eat too much the excess WILL turn to sugar, (Gluconeogenesis) and then it can/will be stored as fat, causing other inflammatory issues. Anyone ever tell you that?
What about your training?
Do you really understand that?
What about working out vs Training?
How about your form, sets, reps?
Do You Know you what types of training are ideal for your specific goal?
What about injuries, rehab, physical limitations?
-IT ALL MATTERS
If you’re trying to lose body fat then lifting weights isn’t gonna do the trick. How many obese people do you see lifting weights every day. Then you have hormones, body types, schedule, physical limitations etc.
My point is “Cookie cutter” doesn’t work unless you’re ok with being in the 99%
So Why hasn’t anything worked?
Generic, cookie cutter programs will never work after 40, because they’re missing WAY TOO much. They may promise the world, but without the knowledge, experience and understanding of YOUR Circumstances; the expertise in nutrition, hormones, training, ergogenic aids, bio hacks and mindset; along with their own personal experience, you’ll never get anything more than temporary results, lies, and disappointment. Not because they don’t care …because they don’t know. They couldn't help you even if they wanted to.
Here’s an example:
Has anyone ever really explained proper, detailed nutrition to you? Not just given you generic advice, but REALLY explained things to you.
EXACTLY what foods you should be eating and why?
All calories are NOT created equal or I’d just eat cake. IT MATTERS
EXACTLY how many calories you need to consume/Day?
Things like “1g protein per pound of bodyweight” are stupid. What if ½ my weight is FAT and I'm 6" shorter. How about goals, age, daily activity level, body type, training volume, body fat, muscle mass – IT ALL MATTERS
EXACTLY what % you
need to consume
You can’t just eat ALL protein or ALL fat or ALL Carbs… so how much of each one should you be having FOR YOU and your specific goal. Most have no clue.. but I can tell you. – IT MATTERS
EXACTLY what Your Meal frequency you should be
If you get your foods, macros and calories right, can you just eat it all in 1 meal a day? 2? 4? 9? How long between meals? What about whether of not you’re hypo or hyper glycemic? Can your body actually use it the way you’re eating it? – IT ALL MATTERS
For instance; your body can't just “store” lots of extra protein to use later. If you eat too much the excess WILL turn to sugar, (Gluconeogenesis) and then it can/will be stored as fat, causing other inflammatory issues. Anyone ever tell you that?
What about your training?
Do you really understand that?
What about working out vs Training?
How about your form, sets, reps?
Do You Know you what types of training are ideal for your specific goal?
What about injuries, rehab, physical limitations?
-IT ALL MATTERS
If you’re trying to lose body fat then lifting weights isn’t gonna do the trick. How many obese people do you see lifting weights every day. Then you have hormones, body types, schedule, physical limitations etc.
My point is “Cookie cutter” doesn’t work unless you’re ok with being in the 99%
Here’s the truth
Most coaches and their programs are too weak and diluted to provoke REAL lasting change. They don’t really know how to help you so they feed you some fluff about balance and slow progress, tell you what they were told or read somewhere, and then cross their fingers with you.
All they’re doing is cheating you out of your potential, your time and your money. Again, lack of knowledge. How can you help someone else if you don’t know yourself. What’s their professional experience with others LIKE YOU?
Success with clients?
Their reputation?
How about their own personal experience?
ARE THEY WHERE YOU WANT TO BE?
Ask Chris
I can't believe I look this good! I'm down 55lbs, over 7 in my waist, my Abs are HERE TO STAY!” - Christopher Goodwin
Chris has been training for years and has always wanted to be lean enough to "see his abs". Chris not only changed his physique and his health, he changed his mindset and his life! Chris is now a successful functional fitness trainer and avid health and wellness enthusiast, coaching others towards a healthy lifestyle himself!
I’m here to tell you, you don’t need freakin’ balance and guesswork. Not if you want to change. Let me ask you this
Are you successful in business?
Did you get there with balance and ballparks or with sacrifice, determination, hard work and the right blueprint?
You need to get out of your comfort zone, change your circle, change your nutrition, change your training, and change your mindset if you REALLY want to change your life. It’s not going to be easy, but I can make it simple and I can be with you every step of the way.
You need a warrior’s mindset. You need accountability, discipline, and a program that forces growth… both mentally and physically.
You need a Coach can pass on his knowledge so you can become self-sufficient without him. With that…NO ONE comes close to what I do.
Here’s the truth
Most coaches and their programs are too weak and diluted to provoke REAL lasting change. They don’t really know how to help you so they feed you some fluff about balance and slow progress, tell you what they were told or read somewhere, and then cross their fingers with you.
All they’re doing is cheating you out of your potential, your time and your money. Again, lack of knowledge. How can you help someone else if you don’t know yourself. What’s their professional experience with others LIKE YOU?
Success with clients?
Their reputation?
How about their own personal experience?
ARE THEY WHERE YOU WANT TO BE?
Ask Chris
I can't believe I look this good! I'm down 55lbs, over 7 in my waist, my Abs are HERE TO STAY!”
- Christopher Goodwin
Chris has been training for years and has always wanted to be lean enough to "see his abs". Chris not only changed his physique and his health, he changed his mindset and his life! Chris is now a successful functional fitness trainer and avid health and wellness enthusiast, coaching others towards a healthy lifestyle himself!
I’m here to tell you, you don’t need freakin’ balance and guesswork. Not if you want to change. Let me ask you this
Are you successful in business?
Did you get there with balance and ballparks or with sacrifice, determination, hard work and the right blueprint?
You need to get out of your comfort zone, change your circle, change your nutrition, change your training, and change your mindset if you REALLY want to change your life. It’s not going to be easy, but I can make it simple and I can be with you every step of the way.
You need a warrior’s mindset. You need accountability, discipline, and a program that forces growth… both mentally and physically.
You need a Coach can pass on his knowledge so you can become self-sufficient without him. With that…NO ONE comes close to what I do.
The 1% Life Difference
The 1% Life® is a trademarked Program that is exactly what it sounds like.
A program that abandons the normal 99% and lives Life in the 1%.
In EVERY area in your life that matters to you. What I do isn’t for the partially committed or the tire kickers. You’re either in or you’re not.
I don’t do “average”
Look around, average sucks. The 1% Life® is for those who are done with excuses, fed up with the same old quick fix, gurus and broken promises that leave you -at the very best -slightly better off, yet ultimately LOST and doomed to slide right back to where you were because no real change has been made.
Losing 20lbs isn’t rocket science, how many people do you see who lose the same 20lbs year after year just to put it right back on?
Everyone I work with knows I love my clients enough to be real and that I will always be honest with them even if it's not what they want to hear.
People come to me because they are desperate for CHANGE, not because they need another best friend lying to their face. I can live with someone thinking I’m mean, what I can’t live with is someone staying the same because I was too nice.– Coach JT
I have 3 decades in the trenches side by side with my clients. I’ve been where you are (likely worse) and I’ve fought hard to get here. Now at 51yrs old I AM the example and I always lead from the front. What I do is build bridges for you to cross that eliminate YEARS or even DECADES of trial and error trying to figure things out.I’ve led thousands of men and women 40+ to places they never thought they could reach in their lifetime; let alone over a few months. And I have people who are still doing it every single day.
“I specialize in anti-aging and transformational health. I don’t do gimmicks. No shortcuts."
Just proven strategies that have work with thousand before you. I’ve developed the 1% Life® Program because I know first hand that staying fit, strong, and healthy after 40 is a freakin’ battle—that most people aren’t prepared for. And they don’t have to tools they need. I’m here to change that for you” - Coach
The 1% Life® Difference
The 1% Life® is a trademarked Program that is exactly what it sounds like. A program that abandons the normal 99% and lives Life in the 1%.
In EVERY area in your life that matters to you. What I do isn’t for the partially committed or the tire kickers. You’re either in or you’re not.
I don’t do “average” Look around, average sucks. The 1% Life® is for those who are done with excuses, fed up with the same old quick fix, gurus and broken promises that leave you -at the very best -slightly better off, yet ultimately LOST and doomed to slide right back to where you were because no real change has been made.
Losing 20lbs isn’t rocket science, how many people do you see who lose the same 20lbs year after year just to put it right back on?
Everyone I work with knows I love my clients enough to be real and that I will always be honest with them even if it's not what they want to hear.
People come to me because they are desperate for CHANGE, not because they need another best friend lying to their face. I can live with someone thinking I’m mean, what I can’t live with is someone staying the same because I was too nice.– Coach JT
I have 3 decades in the trenches side by side with my clients. I’ve been where you are (likely worse) and I’ve fought hard to get here. Now at 51yrs old I AM the example and I always lead from the front. What I do is build bridges for you to cross that eliminate YEARS or even DECADES of trial and error trying to figure things out.I’ve led thousands of men and women 40+ to places they never thought they could reach in their lifetime; let alone over a few months.
And I have people who are still doing it every single day.
“I specialize in anti-aging and transformational health. I don’t do gimmicks. No shortcuts."
Just proven strategies that have work with thousand before you. I’ve developed the 1% Life® Program because I know firsthand that staying fit, strong, and healthy after 40 is a freakin’ battle—that most people aren’t prepared for. And they don’t have to tools they need. I’m here to change that for you” - Coach
Read what Tyler Has To Say
This is hands-down THE BEST, complete body/Life transformation program out there. It took me to a whole other level. It gives you no other choice than show insane results."
- Tyler Everett
Tyler, in his 40's, has been working out for 24 years. In the gym 5-6x week, training and eating the best way he knew how, but was fighting to just maintain. He believed he was the best he could ever be. Once we made the right changes, added the right tools, he IMMEDIATELY broke through his plateaus.
This program isn’t jUST about Looking Great, of course we all want to be lean and strong; that’s important for a number of reasons… The 1% Life®
is about a Life-Long total transformation. .
Fitness that builds real strength and longevity. Looking great AND being functional
Mindset mastery that takes you from reactive and stressed to unstoppable and Stoic
Nutrition that fuels your body and fights aging like a BOSS, not some weight loss diet BS
Read what Tyler Has To Say
This is hands-down THE BEST, Most complete body & Life transformation program out there. It took me to a whole other level. It gives you no other choice than show insane results."
- Tyler Everett
Tyler, in his 40's, has been working out for 24 years. In the gym 5-6x week, training and eating the best way he knew how, but was fighting to just maintain. He believed he was the best he could ever be. Once we made the right changes, added the right tools, he IMMEDIATELY broke through his plateaus.
This program isn’t jUST about Looking Great, of course we all want to be lean and strong; that’s important for a number of reasons… The 1% Life®
is about a Life-Long total transformation.
Fitness that builds real strength and longevity. Looking great AND being functional
Mindset mastery that takes you from reactive and stressed to unstoppable and Stoic
Nutrition that fuels your body and fights aging like a BOSS, not some weight loss diet BS
Work directly, 1 on 1 with the Coach JT.
Constant communication, availability and accountability
Personalized coaching tailored to your unique needs.
Finally cut down and get the lean body you’ve always wanted
Increase Strength and function
Have ALL DAY energy, no 3pm crash
Optimize and understand your hormones.
Improve sleep quality and overall mental clarity.
Learn self-discipline – self-love – self-care and sustainability
Become the man/woman you have always wanted to be
Work directly, 1 on 1 with the Coach JT.
Constant communication, availability and accountability
Personalized coaching tailored to your unique needs.
Finally cut down and get the lean body you’ve always wanted
Increase Strength and function
Have ALL DAY energy, no 3pm crash
Optimize and understand your hormones.
Improve sleep quality and overall mental clarity.
Learn self-discipline – self-love – self-care and sustainability
Become the man/woman you have always wanted to be
